Selling is core of Mercari. However, not many of us know what we have at home that sells. Our primary goal was to help our users discover things that they can sell right from home.
Team
Product owner, Product manager, iOS/Android/Back-end/Web engineers, UX copy writer, Product designer, QA
Product owner, Product manager, iOS/Android/Back-end/Web engineers, UX copy writer, Product designer, QA
Results
We grew our List Start CVR by +3%, List Start # per Starter by +16%, List Comp CVR by +7%. We've successfully achieved our goal to help our users discover more things to sell from their homes.
We grew our List Start CVR by +3%, List Start # per Starter by +16%, List Comp CVR by +7%. We've successfully achieved our goal to help our users discover more things to sell from their homes.
Entry points
For our users to on board into the flow, there are two different options. Primary way is by tapping into the List an item call to action. We triger this only for those who never listed on Mercari as we intended to help people who aren't familiar with selling in general.
Secondary option is to opt in by the banner in case people did not tap into the sell an item call to action.
Motivating our users
Selling is a core of Mercari yet not many people have sold online before. We wanted to motivate our users before they begin looking for what they can sell. In order to achieve this, we decided to use a copy "Up to $1,000" which then we help users to discover items that can potentially create $1,000 in the next step.
In the other screens, we also created a content that brings about sense of urgency and some social proof.
Gamification experience & Potential earnings
As our primary goal was to help people discover things that they can sell from home, what we did was asking them to pick the items that you can commonly find at home. By selecting each one, it shows accumulated potential earnings to give some gamification experience. We then take users to the selling page with the items that they have selected.
User flow
User testing / Quantitative research
We've had some different variant before we actually landed on our final design. In order to get some real life feedback, we've conducted user testing and targeting those who never used our service before.
Through this user testing, we've learned that most of them would complete the whole flow and motivated to sell by reminding them what they can sell and how much they can potentially make. We also learned that some of the users felt that the process was too long and got tired within a half way through.
Feedback and critique
In order to get peer feedback, we have a weekly design critique session within the product design team. Here is some of the feedback notes that team provided which helped me make a final improvement of the feature.
Exploration
We wanted to make sure that we come up with a best solution to the problem and think about wide range of possibilities. Prior to making the final decision, we explored several ideas and critiqued among the team.
Here are some of the ideas that we mainly focused on and discussed in the team.
