Millions of people are using Mercari daily to sell things, and providing the right tool to help them sell is vital for the marketplace. Our goal was to help sellers make more sales through our marketplace.
Team
Product owner, Product manager, iOS/Android/Back-end engineers, Product designer, QA
Product owner, Product manager, iOS/Android/Back-end engineers, Product designer, QA
Results
We had a significant growth in our sell completion rate. Overall impact was positive and it is one of the most frequently used feature.
We had a significant growth in our sell completion rate. Overall impact was positive and it is one of the most frequently used feature.
Introducing the feature
First of all, we wanted to introduce the feature by prompting the full screen modal to make sure that everyone sees the release. We decided to take users to their list of items that they are selling as an optional CTA so that they can quickly try out the Private offers.
Sending out the private offers
We wanted to make something that enables people to reduce their price only to the buyers who were interested in their item so that they can keep their original price.
The challenging part was to make it intuitive for users since the concept of "private offers" was something wasn't conventional. We also needed to think about the existing "Public sale" feature which would live in the similar category. To co-exist with the "Public sale", we decided to integrate this into the same navigation as they are contextually similar.
Receiving the private offers
For the items that users liked, they will then recieves a private offer from the seller via inbox. Buyer can directly accept the offer to purchase the item or they can further negotiate by using the messaging.
Initial Prototype
Here is one of the moving demo that we created to test out the initial product.
User flow
Explorations
The most important and challenging part of this feature was how users navigate and how they set the right price. Especially setting the right price was vital to make transaction successful, so we did some initial exploration to get the right experience.
For the price setting, we decided to go with the most seamless and uncluttered way which was to show a recommended price until you intentionally edit the offer price.
